Brand Director工作职责
岗位职责：
Formulatetheregion’sbrand/categorystrategy,andassistCategoryDirectortodevelopandfulfill3–5yearsCategory/BrandVision,StrategyandPlan,includingmanagementoftheBrandArchitectureandBrandPortfolio
FullyresponsiblefordeliveryoftheNPDoftheregion,bothtimingandquality
Majorleadincommunicationwithcrossfunctionalteams,globalteamandcommercialmarketstogetbothstrategicandoperationalalignment
Plan&executecategoryintelligence,includingIMI,competitoranalysisetc.
Responsibleforbrand’screativebudgetplanningandspending
Develop3-5yearsBrand/CategoryStrategyandPlantosupportbrand/categorygrowth
Proposebrandportfolioandarchitecturetofulfill3-5yearsbrand/categorygoal
AbletocombineNPDoptionsfromglobalmenuandregionaldevelopmenttoformulatethebrand’sportfoliostrategy
Planandexecute3years’NPDplanwithontimeandqualitydelivery(includingmargin,CSFOL,cost,etc.)
Abletoreflectriskandproposeoptions/solutionstomanagementtomanagethesituation
Abletounderstandandreviewinlinevs.newcontributiontobusiness.Developandexecuteactivationplantosupport
PlanandexecuteIMIplans(quali/quanti)&concepttest(writing&testing)tosupportbrand/categorystrategy
Alloftheabovetogetmanagementandmarketalignments,tobesharedandalignedatRBWs/monthlyintegrationcalls
Demonstrationofleadershiptofulfillthebrand/categorystrategy
LeadstrategicdiscussionwithcrossfunctionalteamatNPDmeetings,pre-gatemeetingsandgatemeetings.Responsibleformakingdecisionsthatalignwiththeagreedstrategy.Measuredbyqualityofexecutionandalsoby360feedback
Majorcommunicationwithglobalteam(e.g.,viaintegrationcalls)toensureregionalstrategyandneedsarebeingreflectedwhichsupports/flagconcernstoCategoryDirectorinCLTdiscussion
Majorcommunicationwithcommercialmarkets(e.g.,viaintegrationcalls)toagreeandconfirmNPDlaunchtiming.
Abletoflagriskandmakeproposaltoresolvethesituationorwhendisagreementariseforcategorydirectortomakedecision
LeadR&D/GPIindeliveryofNPDs,includingmanagementofR&Dpoints,briefing,desiredclaims,andabletojudgeandmakeproposalwhenthereisconstraintincosts/technology.Abletoprovideoptionsandrecommendationtocategorydirectorsforfinaldecisionmaking
Leadandbriefcreativeteamoncreativeplanandexecution.Controlcreativebudgetbyquarter,spendingshouldbewithin+/-15%vs.plan
任职要求：
Minimum5-6yearsbrandmarketingexperience
PreferwithNPDandproductintroduction/launchexperience
Preferbackgroundinfastmovingconsumergoodsorbeautybusiness
UniversitylevelwithproficientEnglish,bothverbalandwritten
Provenexperienceinprojectmanagementexperiencewithcrossfunctionalteam
Strongteammanagementandcommunicationskills
Stronglogicalandanalyticalmind
GoodsenseingainingConsumerInsightsandMarket/Competitordevelopments
CapabilitiesinapplicationofMicrosoftsoftware,excel,powerpoint
